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Founded in 1983, ACP Interactive was a pioneer in the automated voice response industry, developing applications that enabled callers to complete transactions and access information over the telephone—all without the need for operator assistance. In fact, ACP developed many of the processes and techniques that are common today:

  • automated order entry
  • account inquiry
  • promotion response
  • product sales and service
  • information access and dissemination

Over the years, our marketing professionals have successfully applied this automated voice response expertise to the direct marketing of high value database information for products conceived and owned by ACP as well as for such clients as Amway, Kraft General Foods, Pillsbury, Clorox, and United Airlines.

In 1990, ACP conceived and built MCI’s “Enhanced Call Router (ECR”) service. ACP originated the idea and then, under contract to MCI, wrote the software, installed our proprietary Ditech voice response hardware directly in the MCI network, developed the marketing plans, hired and trained a specialized sales force, and launched the product for MCI—all in a short span of ten months. This innovative software and hardware combination enabled MCI to route callers through its voice response network with access to custom databases, without the need of operator assistance. The product was so successful that MCI bought the ECR division from ACP in 1991.

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ACP created two telecommunications subsidiaries: Ditech and Globe Wireless. Master-minded by the same engineering group that built the high capacity switches used by ACP and MCI, Ditech develops and markets digital echo cancellers that reduce feedback on long distance and cellular telephone calls. Our unique approach to digital signal processing technology made it possible to build market share by pricing our feature-rich technologies well below the competition. As a result, ACP became a major supplier to MCI, LDDS, MFS, LCI Communications, and other independent carriers. Ditech has recently introduced its echo canceller into several foreign markets as well, including Mexico, Sweden, Germany, and Canada.

In 1994 ACP acquired Globe Wireless, a marine communications company that provides the telegraphy, teletype, and satellite services for ocean-going vessels. Globe uses ACP’s expertise in digital signal processing to enhance the reception of weak radio signals and to increase the transmission capacity of radio frequencies. This unique combination of network technology expertise and automated routing systems is revolutionizing the sizable marine communications market by expanding the capabilities of on-board communications systems and reducing costs worldwide.

Always anticipating the future of interactive communications with as many touch-points as possible for one-to-one communication, ACP created Callgistics. This interactive tool integrates the telephone with the World Wide Web. Callgistics connects Internet users to customer service or sales representatives without the need to dial a phone number. The consumer takes control by requesting a call at any time over regular phone lines. No holding. No waiting. It’s automatic: a consumer clicks the Callgistics icon and receives a call immediately. Similarly, web sites can use Calligistics to engage the consumer directly by:

  • Sending promotional CallMail™: embedded HTML emails allowing consumers to click and connect to representatives
  • Displaying CallBanners™: Consumers respond interactively to banners and automatically receive a call from a sales consultant or other designated agent

Callgistics makes it possible to increase the number and focus of touch points on a web site, resulting in higher and more targeted click-through rates, by initiating consumer dialogue and relationships, and empowering the consumer in the process.

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