The Advertising Council Selects ACP Interactive to Help Launch Automated Service in Support of U.S. Department of Homeland Security Public Service Marketing Campaign 

ACP Interactive Expedites Dissemination of Critical Information to Aid Preparation American Citizens for Potential Terrorists Attacks 

San Francisco, Calif. – February 21, 2003 –  ACP Interactive, a leading provider of interactive marketing services, announced today that they have been retained by the Ad Council to help manage requests and expedite handling of information being produced by the U.S. Department of Homeland Security designed to help U.S. citizens prepare for potential terrorist attacks.

 In a speech on February 19, Secretary Tom Ridge, Secretary of the Department of Homeland Security announced a multi-media public service advertising campaign to help the public prepare for potential terrorist attacks. The focal point of this public service effort is a brochure entitled “Get Ready”. The new “Get Ready” brochure, which covers emergency supply kits, family communication plans and suggested responses for each type of attack, is available at brochure is available at 1-800-BE READY (1-800-237-3239) and at www.ready.gov.  To expedite handling the expected volume of 800# telephone requests for the brochure, the Ad Council has retained ACP Interactive of San Francisco for call processing and order fulfillment.  ACP Interactive began managing calls and fulfilling requests last week. 

“We are pleased to play a role in this timely and important Ad Council campaign for the U.S Department of Homeland Security and we’re confident the Ad Council will successfully build public awareness for Homeland Security and the ‘Get Ready’ brochure,” said Camille Wehner, president of ACP Interactive. “ACP Interactive is especially well suited to fulfill this role, thanks to our experience with hundreds of media-driven 800# campaigns over the last fourteen years.” 

The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public.

 About ACP Interactive

San Francisco based ACP Interactive has provided interactive call processing and web services to major corporate and non-profit clients for eighteen years. ACP pioneered automated cost-efficient means of taking orders, addressing consumer questions and capturing critical market data. For more information about ACP Interactive, go to www.ACPinteractive.com or call 1-800-357-5177.

ACP Interactive, and the ACP Interactive logo are trademarks of ACP Interactive. All other trademarks are the property of their respective owners and are hereby recognized.

Press Contacts:     

Camille Wehner, President     ACP Interactive 415-357-5123 cwehner@acpinteractive.com